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ABOUT ALL BEER
WORLD OF CHOICE
In todays cosmopolitan beer markets beer consumers are spoiled for choice. Pubs, bars, supermarkets and liquor stores offer beers from all over the World. Does greater quantity equal greater quality? How do you judge which beers will suit your tastes? How do you judge a beer? ALL BEER provide beer consumers with insightful and unbiased information, to empower and enable them to choose beers that suit their tastes. See how with the ALL BEER EXPERIENCE and all new ALL BEER FINDER.
OUR MOTIVATION
We are passionate about beer, dedicated to inform and to educate. We aim to inspire our customers, informing about FLAVOUR, inspiring DISCOVERY and empowering their CHOICE of beer. We want more people to enjoy responsibly a wide variety of beer, on a wide variety of occasions.
LEADING FLAVOUR PRESENTER
Alex Barlow is a Master Brewer with 26 years experience of brewing, trade quality, sales and marketing. He brings his love for beer and extensive industry experience to ALL BEER. Alex has spent much of the last seven years developing beer flavour and sensory presentations, inspiring people from brewers, retailers, hotels, restaurants, press and consumers about beer and its combination with food.
Alex & ALL BEER have featured in: BBC Summer Festival, Beer Exposed London, Gordon Ramsays Taste of Christmas, Ludlow Food & Drink Festival, SIBA Conference, The TImes, Arena, Mens Health, Virgin Electric, Woman & Home, CAMRA magazine, Ready Steady Cook.
WE BELIEVE
We believe in beer...
We believe beer is the best, most diverse and interesting drink in the World
We believe that brewers are passionate craftsmen and women, they are scientists, artists and flavour alchemists
We believe that drinkers should be offered a genuine choice of beer styles and flavours
We believe beer can be enjoyed by women and men of all (legal drinking) ages
We believe there is a beer for you, no matter what your tastes or preferences
We believe that beer should not be discriminated against on style, flavour or colour
We believe that, with all its diversity, beer is the most natural partner for food
We believe beer can be served in a shot, schooner, balloon, stem, flute, wine, half or even a pint glass
We believe draught beer should be served fresh, in a clean glass, by knowledgeable, friendly bar staff
We believe that drinkers, retailers and brewers benefit when bar staff understand beer better
We believe in Ale, Lager and Lambic
We believe in beer, ALL BEER
