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ALL BEER EXPERIENCE is the key to better informed staff, better choices and service for your customers. It offers cost effective and convenient beer education in a clear and contemporary way, particularly with our significant discount and donation to Save the Great British Pub. See news
ALL BEER EXPERIENCE provides inspiration and invaluable knowledge about beer for pub, bar & restaurant, sales, marketing, HR & administration staff. If you want to use ALL BEER in your organisation, we can offer presentation support and introduction to your teams.
There are 15 reasons why it can benefit your business below, but don't take our word for it. The following quotes are from owners, managers, licensees, bar and cellar staff who have benefitted from an ALL BEER EXPERIENCE.
"Definitely, it's a good read for new members of staff. Helps them increase knowledge, confidence and the ability to make recommendations.
"Very useful to help train staff with"
"Yes, particularly to places looking to grow a range of less mainstream beers."
"It's easy to dip in - you don't have to read it in order. Good for reference too."
"Looks contemporary and brings beer to the 21st century"
"Bold and colourful... would make a good gift too.
"It takes a different angle on beer, makes it more accessible."
"It's very helpful for those of us that aren't beer drinkers."
"It's a quality product."
"It's a real beer Bible."
"It's very good value for any pub business. It also makes good gift."
"Ideally we'd have several copies for staff use."
"Both Styles and Flavours [guides] help us answer customer questions and guide choices."
"Makes you think of different ways of presenting beer to customers, simplifies it for them."
"I've a better appreciation of styles, when I'm rotating the range I make sure there's more variety, to keep choices interesting."
"It's a good tool to refer to and to discuss with customers."
"It explains stuff that I didn't understand."
"Helps our staff recommend similar beers."
"Definitely, without a doubt I'm more confident with our range."
"It helps us answer questions from customers."
"Good. It's highlighted some areas where I wasn't as good as I thought I was."
"Definitely, certainly helps with the cask ale ranges."
"It helps you to present or describe beer more clearly."
ALL BEER can be can be used by individuals or small groups for personal use without a license. Reproduction of copyright material in any form requires written permission or license. Full terms on application.
For bulk prices, please send number required and usage details via the contact form below. Thank you.
BREWERS, PUBS, BARS & RESTAURANTS.
ALL BEER EXPERIENCE is the key to better informed staff, better choices and service for your customers. It offers cost effective and convenient beer education in a clear and contemporary way, particularly with our significant discount and donation to Save the Great British Pub. See news
ALL BEER EXPERIENCE provides inspiration and invaluable knowledge about beer for pub, bar & restaurant, sales, marketing, HR & administration staff. If you want to use ALL BEER in your organisation, we can offer presentation support and introduction to your teams.
There are 15 reasons why it can benefit your business below, but don't take our word for it. The following quotes are from owners, managers, licensees, bar and cellar staff who have benefitted from an ALL BEER EXPERIENCE.
WOULD YOU RECOMMEND IT?
"Definitely, it's a good read for new members of staff. Helps them increase knowledge, confidence and the ability to make recommendations.
"Very useful to help train staff with"
"Yes, particularly to places looking to grow a range of less mainstream beers."
"It's easy to dip in - you don't have to read it in order. Good for reference too."
"Looks contemporary and brings beer to the 21st century"
"Bold and colourful... would make a good gift too.
"It takes a different angle on beer, makes it more accessible."
"It's very helpful for those of us that aren't beer drinkers."
"It's a quality product."
"It's a real beer Bible."
ON VALUE FOR MONEY:
"It's very good value for any pub business. It also makes good gift."
"Ideally we'd have several copies for staff use."
"Both Styles and Flavours [guides] help us answer customer questions and guide choices."
ON HOW IT'S CHANGED WHAT YOU THINK AND DO:
"Makes you think of different ways of presenting beer to customers, simplifies it for them."
"I've a better appreciation of styles, when I'm rotating the range I make sure there's more variety, to keep choices interesting."
"It's a good tool to refer to and to discuss with customers."
"It explains stuff that I didn't understand."
"Helps our staff recommend similar beers."
ON CHANGE IN CONFIDENCE:
"Definitely, without a doubt I'm more confident with our range."
"It helps us answer questions from customers."
"Good. It's highlighted some areas where I wasn't as good as I thought I was."
"Definitely, certainly helps with the cask ale ranges."
"It helps you to present or describe beer more clearly."
Oh, and did we mention the 4 International Awards it won during 2009 &10?
15 FEATURES & BENEFITS OF THE ALL BEER EXPERIENCE
- IT'S CREDIBLE: Alex Barlow, MASTER BREWER, is a leading beer flavour presenter with 25 years experience in brewing, trade quality & retail sales.
- IT'S CONVENIENT: Can be used at home or work. Sectioned into 6 Guides allowing users to take what they want from it, when they want it and go back to the guide to remind themselves when they need to.
- IT'S EXTREMELY COST EFFECTIVE: A low cost alternative to tutored courses, saving time and money.
- IT'S INTERACTIVE: Includes 10 ALL BEER Interactive exercises and a range of flavour samples to help you get the most from your beer.
- IT MIGHT SAVE YOU MONEY: With the 'Answers' guide to whether beer is off, and what to do about it.
- IT'S INTERESTING: As well as the guides and interactive sections, there are numerous Q & A's: Beer-related Quotes and Anorak facts.
- IT'S USEFUL: Instructing you and providing templates to judge what's a good beer; easy to use guides and plenty of other beer tips and presentation information.
- IT'S EASY TO USE: Written in short-burst magazine style, sticking to the point, with 100's of original photos, illustrations and cartoons in a memorable format.
- IT'S FOR EVERYONE: Relevant to all ages and all levels of staff, it's suitable for anyone who has anything to do with the making or selling of beer.
- IT'S INSPIRATIONAL: Giving you and your staff new confidence and skills to talk to customers about beer.
- IT'S COMPREHENSIVE: It covers 6 areas of beer knowledge. Including what the top 25 beer styles and their flavours are all about.
- IT'S TIMELESS: ALL BEER EXPERIENCE focuses on beer styles and their flavour rather than individual brands.
- IT'S ALL BEER: Develops breadth and depth of knowledge in the biggest volume alcohol category, without being formal or academic.
- IT'S A GIFT: Treat yourself, or someone close to you to a great Birthday, Fathers Day or Christmas present. ONLY available from www.allbeer.co.uk
- IT'S OUT NOW! Available for consumers, who may soon be challenging YOU with their new ALL BEER knowledge.
TERMS AND CONDITIONS FOR PROFESSIONAL USE
ALL BEER can be can be used by individuals or small groups for personal use without a license. Reproduction of copyright material in any form requires written permission or license. Full terms on application.
For bulk prices, please send number required and usage details via the contact form below. Thank you.
CONTACT DETAILS:
